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William “Bill” Pretsch

When Bill Pretsch first joined Vistage, his revenues were about $12M. He set a goal to be at $50M by 2020 — and hit the goal a year early. Asked his advice from 20 years as a Vistage member, Bill says, “When facing a decision, the worst thing you can do is nothing. That’s a sure way to fail.”

Bill’s seven themes of leadership, applicable for any SMB leader:

  1. Define your culture. Everyone wants to be part of a winning team.
  2. Share your vision. What’s the higher purpose?
  3. Identify your external competition, to reduce internal.
  4. Establish smart goals for right now.
  5. Celebrate wins.
  6. Set big hairy audacious goals (BHAG) for the future.
  7. Set the stage to exit on top.

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Andrés Echeverri
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William “Bill” Pretsch