From near total destruction in the path of an F3 tornado, Vernon Kasten rebuilt Ceramo to new heights for the 75-year-old family business, including a projected 2x revenue uptick in 2020. Thrust into the role of CEO upon suddenly losing his father, Vernon made bold decisions and took calculated risks to power the company into the 21st century, ensuring its longevity through the pandemic and beyond.
With new technology, a diversified supply chain, and a vision and culture his people believe in, Vernon completely transformed Ceramo, driven by his motto, “Be the best, be the first, and have fun along the way.”
Vernon’s 7 keys of profitability:
- People
- Process
- Products
- Pricing
- Persuasion
- Packaging
- Persistence
