“No one gets to choose when they have to make a tough choice,” Trevor Morris says, reflecting on the extreme circumstances that propelled him to a leadership role. With no idea what the future held, Trevor, CEO of FreshByte Software, steered his company through the storm — with no compromise in integrity, and no team member left behind.
“I stepped forward when it was necessary,” Trevor recalls. If he could change one thing about that time, it would be to lead with transparency. It’s a notion he translated into action amid the COVID-19 crisis, in the following ways:
- Admitting to not having all the answers.
- Holding weekly staff meetings.
- Fearlessly sharing information.
- Involving staff in pivoting to remain relevant.
