“Change was the best thing that could have happened,” says Rich Berry, reflecting on his company’s hard-won success. When the status quo threatened to limit 425 Consulting’s growth, Rich boldly sought a new direction for the firm, upending its business model to serve the SMB space on both coasts.
Rich’s advice:
- Don’t get comfortable. Develop a vision that reflects your potential.
- Spend less time being busy, more time planning.
- Don’t be afraid of change.
- Don’t undervalue yourself, and don’t accept it from others. If you can’t effectively communicate your value, work on your message.
- Ensure your partners are on board with your mission.
- Don’t look at your company’s performance in a vacuum.
