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Rich Berry

“Change was the best thing that could have happened,” says Rich Berry, reflecting on his company’s hard-won success. When the status quo threatened to limit 425 Consulting’s growth, Rich boldly sought a new direction for the firm, upending its business model to serve the SMB space on both coasts.

Rich’s advice:

  1. Don’t get comfortable. Develop a vision that reflects your potential.
  2. Spend less time being busy, more time planning.
  3. Don’t be afraid of change.
  4. Don’t undervalue yourself, and don’t accept it from others. If you can’t effectively communicate your value, work on your message.
  5. Ensure your partners are on board with your mission.
  6. Don’t look at your company’s performance in a vacuum.

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