“We put TRUST at the top of our priorities,” says Mike Dunn, fourth-generation president of Dunn Lumber. Mike’s resolve has inspired dramatic loyalty among customers and employees through market changes throughout the years.
Mike elaborates, “We are in a time when quality, locality and being genuine mean a lot. We have the right values at the right time in history.”
Mike’s tips for building trust:
- In crisis, take time to think things through; you may have to go slower than you’d like.
- Stay in communication to quell uncertainty. Be transparent.
- Incentivize people to stay. (At the peak of COVID-19 Mike cut hours, but raised pay.)
- Offer products the team can take pride in, and customers can rely on.
