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Lauren Ready

Lauren Ready, one of Memphis Business Journal’s 2019 “Top 40 Under 40,” tells real stories faster for nonprofits, small businesses and events. Lauren has led her team through the pandemic with a focus on opportunity rather than survival, guided at every turn by core values.

“Core values give us a guiding light,” she says, sharing that for her company, success takes a combination of head and heart. Building from its values, Lauren’s team has defined an “ideal client,” for whom it is equipped to provide top-notch service, and can establish mutual trust. If a prospect is not a fit, Forever Ready will not take on the project.

The core values that guide Lauren’s team:

  1. Service
  2. Collaboration
  3. Creativity
  4. Efficiency

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