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John Herrmann

“We have a commitment to continual evolution,” John Herrmann says, when asked how WB Liquors continues to achieve increased year-over-year earnings. As president of the more than 50-year-old family-owned and operated business, John has expanded operations to 60 stores. Since joining Vistage, he’s also doubled revenue.

A 30-year retail industry veteran, John runs his company from the store level perspective, not from the corporate office. It’s a pragmatic approach echoed in his advice to fellow leaders:

  1. Build for the future and do not get stuck in the present.
  2. Invest in the employees that are your company’s future.
  3. Keep finding ways to break out of your comfort zone.
  4. Put ego aside. Admit to mistakes, learn from them, and keep moving forward.

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