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Jim Rich

Building his current firm from scratch, Jim Rich found anything less than striving for excellence would not suffice, were his vision to become reality. Encouraging calculated risk-taking among his team, Jim says, “I expect mistakes to be made along the way. The first time, it’s all about growth and learning. It’s like a tuition payment.” The key is in not making the same mistake twice.

On adding to his team Jim shares, “I’m particularly interested in people who have been through business failures. It really informs their perspective… and helps them as they move forward.”

To inspire loyalty and unity, Jim counts on these core values:

  1. Integrity
  2. Dedication
  3. Adaptability
  4. Professionalism
  5. Positivity
  6. Tenacity

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