“In these times where we’re forced to think differently, it opens up new opportunities,” says Jeff Culton. Finding the possibility imbued in challenge, Jeff has built three interconnected businesses, pivoting to remain relevant in the face of such catastrophic events as 9/11 and the COVID-19 pandemic.
“I think everybody comes together when we go through tough times… You find out who you can count on, who’s creative and who’s going to help you solve problems,” he elaborates.
Jeff’s tips for leading in challenging times:
Diversify. Don’t get stuck doing just one thing or serving one customer.
All of us make mistakes. Learn from them, pick up the pieces and move on.
Build a company culture that will endure.
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