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Andrew Mitchell

Revenues doubled. Staff doubled. Distribution tripled. Andy Mitchell has led Idaho’s largest distributor of beer, wine and premium non-alcoholic beverages to astonishing growth in the past six years, attributing his success to a “three-leg stool” of bravado, humility and curiosity.

Here are his tips for striking a unique balance:

  1. Lead in opposition to the flow, but also as part of it. When things feel good, raise flags. When things feel difficult, inspire.
  2. Embrace that you may not be the first or last leader, but you can do something unique that leaves the company better.
  3. Bring 100% and expect 100%.
  4. Be relentlessly quizzical. Search to find the grain of sand that can help you do even better.

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