Founder & CEO
Terra Outdoor Living
Vistage member since 2016
Legacy Award
Steve Keihner founded and sold a nationwide courier business, but after the sale, found himself searching for more. This led him to transform a small roadside furniture stand into Terra Outdoor Living, a $53M leader in outdoor design with 13 retail locations and its signature VENTANA line. By introducing incentive programs, prioritizing a people first approach, and bringing in top talent, Steve crafted a culture of accountability where creativity flourishes. Despite tariffs, he scaled commercial sales while maintaining 20% margins. In 2023, he appointed a new president and shifted into a mentorship role.